Mimi Ottavi
Marketing & Content Strategist
Phone:
563-599-3097
Email:
Residence:
Dubuque, IA
ABOUT
Hello! My name is Mimi Ottavi and I am a highly motivated marketing and content strategist based in Dubuque, Iowa. Throughout my academic and professional careers, I've had the privilege of working in a diverse range of industries, from film to insurance, academia, and information technology. I currently act as a Senior Associate, Go-to-Market Coordinator at RSM US LLP, providing national sales pursuit support and client consulting services for the firm's Managed IT, Cloud and Infrastructure practice.
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In 2020, I graduated Summa Cum Laude from Clarke University, earning my bachelor's degree in communication with a minor in writing. There, I completed my capstone, "Relatable Content: A look inside the genre of infotainment and the foundations of native advertising." In 2022—motivated by my passion for the field and deep-rooted love of learning—I decided to pursue my master's degree at Drake University, graduating on an accelerated track in 2023 and being offered the honor of membership into Kappa Tau Alpha, a national honors society that recognizes academic excellence in mass communication and journalism.
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Outside of work, I enjoy spending time with my family and dog, record shopping, and completing the New York Times mini crossword.
EXPERIENCE
November 2024 - PRESENT
Senior Associate, Go-to-Market Coordinator
RSM US LLP
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Delivers consulting services to global clients as adigital marketing specialist, assisting with analytics integrations and reporting, as well as the development and execution of PPC campaigns and SEO strategy.
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Provides national sales pursuit support through the construction of approach and proposal materials, pricing references, and compliance guidance.
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Coordinates with marketing and practice leadership on the planning and execution of marketing campaigns that align with the firm's voice and resonate with target audiences.
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Creates and maintains product and sales materials, including pitch decks, whitepapers, pricing calculators, case studies, and thought leadership.
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Provides consistent reporting on user traffic and behavior to relevant web pages aligned with the Managed IT, Cloud, and Infrastructure practice.
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Continuously monitors market dynamics, customer feedback, and competitor strategies.
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Works with delivery teams to operationalize new service offerings and features, including supporting client communication templates and change management efforts.
JUNE 2024 - November 2024
Communications Coordinator
JUNE 2020 - JUNE 2024
Digital Marketing Coordinator
MAY 2019 - NOVEMBER 2019
Benefits Communication Specialist
JANUARY 2019 - MAY 2019
Executive Assistant
UNIVERSITY OF IOWA
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Spearheaded the construction, copywriting, and redesign of the Public Policy Center's website to reflect the organization's transition to its new title, brand, and mission, the Center for Social Science Innovation.
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Developed, edited, and published written material for the center, including news items, print content, social media posts, and program materials.
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Curated and managed the center's ongoing content calendar to maintain digital visibility and increase engagement across relevant audiences and channels.
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Designed, maintained, and continuously updated digital material on the organization’s website and across campus signage.
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Created and distributed the center’s monthly newsletter.
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Monitored and reported social media and email metrics to consistently improve content strategy.
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Coordinated with other communication professionals across campus to identify overlapping opportunities and increase reach in relevant departments.
COTTINGHAM & BUTLER
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Established, managed, and generated industry-relevant content for five distinct corporate social media accounts.
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Co-led the firm's corporate website redesign, generating valuable call-to-actions, downloadable material, writing web content, assisting with the establishment of the primary navigation, and conducting market research on similar industry websites to ensure a positive user experience.
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Developed and executed the firm's SEO strategy, resulting in increased rankings on target keywords.
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Assisted in the creation of written and multimedia collateral for use in client meetings and brand awareness campaigns.
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Conducted recorded interviews with clients and team members to develop story-driven content for the firm’s digital channels.
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Captured photo and video during large corporate events.
COTTINGHAM & BUTLER
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Conducted research exploring the key components of effective open enrollment campaigns for the Employee Benefits practice.
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Cultivated an interchangeable benefits announcement campaign that utilized various platforms and materials.
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Created editable social media campaign assets including interchangeable graphic elements and copy which promoted the use of telemedicine for relevant clients.
GASOLINE FILMS
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Completed research and compiled information about documentary subjects.
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Transcribed audio interviews for use in published articles on PasteMagazine.com.
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Managed the schedule and correspondence of the company founder, Michael Dunaway.
EDUCATION
2022 - 2023
Master's Degree
GRADUATE
Drake University
Kappa Tau Alpha, 4.0 GPA
2016 - 2020
Bachelor's Degree
UNDERGRADUATE
Clarke University
Summa Cum Laude, 3.86 GPA
SKILLS
Content Writing
Social Media Management
Data Analysis & Reporting
Adobe Creative Suite
Copyediting
Campaign Development & Execution
Video Production
Google Analytics (GA4)
Google Search Console
Google Ads
Wix
Drupal
Similarweb
WordPress
Joomla
SEMRush