Mimi Ottavi
Marketing & Communications Specialist
Phone:
563-599-3097
Email:
Residence:
Dubuque, IA
ABOUT
Hi there! My name is Mimi Ottavi, and I'm a highly motivated marketing and communications specialist based in Dubuque, Iowa. Throughout my academic and professional careers, I've had the privilege of working in a diverse range of industries, from film to insurance to academia. Most recently, I operated as the communications coordinator for the Center for Social Science Innovation, formerly the Public Policy Center, at the University of Iowa.
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In 2020, I graduated Summa Cum Laude from Clarke University, earning my bachelor's degree in communication with a minor in writing. There, I completed my capstone, "Relatable Content: A look inside the genre of infotainment and the foundations of native advertising." In 2022—motivated by my passion for the field and deep-rooted love of learning—I decided to pursue my master's degree at Drake University, graduating on an accelerated track in 2023 and being granted the honor of membership in Kappa Tau Alpha, a national honors society that recognizes academic excellence in mass communication and journalism.
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Outside of work, I enjoy spending time with my family and dog, record shopping, and completing the New York Times mini crossword. I dance (badly) to ABBA, love singing along to Jim Croce, and am always ecstatic to shoot on whatever kind of film camera I can find.
EXPERIENCE
JUNE 2024 - PRESENT
Communications Coordinator
JUNE 2020 - JUNE 2024
Digital Marketing Coordinator
MAY 2019 - NOVEMBER 2019
Benefits Communication Specialist
JANUARY 2019 - MAY 2019
Executive Assistant
UNIVERSITY OF IOWA
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Spearheaded the web content revision, creation, and redesign of the Public Policy Center's website within the bounds of the University of Iowa's brand standards to suit the organization's transition to their new brand, the Center for Social Science Innovation.
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Developed, edited, and published written material for the center, including impactful news stories, print content, social media posts, and program materials.
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Curated and managed the center's ongoing content calendar to maintain digital visibility and increase engagement across relevant audiences.
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Designed and maintained digital material on the organization’s website and across campus signage.
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Created and distributed the center’s monthly newsletter.
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Monitored and reported social media and email metrics to consistently improve content quality.
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Coordinated with other communication professionals across campus to identify overlapping opportunities and increase reach in relevant departments.
COTTINGHAM & BUTLER
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Established, managed, and generated industry-relevant content for five distinct corporate social media accounts.
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Co-lead the firm's corporate website redesign, generating valuable call-to-actions, downloadable material, writing web content, assisting with the establishment of the primary navigation, and conducting market research on similar industry websites to ensure positive user experience.
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Developed and launched an overarching SEO strategy for the firm, resulting in increased rankings on relevant keywords.
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Assisted in the creation of written and multimedia collateral for use in client meetings and brand awareness campaigns.
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Conducted recorded interviews with clients and team members to develop story-driven content for the firm’s digital channels.
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Captured photo and video during large corporate events.
COTTINGHAM & BUTLER
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Conducted research exploring the key components of effective open enrollment campaigns for the Employee Benefits practice.
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Cultivated an interchangeable benefits announcement campaign that utilized various platforms and materials.
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Created editable social media campaign assets including interchangeable graphic elements and copy which promoted the use of telemedicine for relevant clients.
GASOLINE FILMS
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Completed research and compiled information about documentary subjects.
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Transcribed audio interviews for use in published articles on PasteMagazine.com.
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Managed the schedule and correspondence of the company founder, Michael Dunaway.
EDUCATION
2022 - 2023
Master's Degree
GRADUATE
Drake University
Kappa Tau Alpha, 4.0 GPA
2016 - 2020
Bachelor's Degree
UNDERGRADUATE
Clarke University
Summa Cum Laude, 3.86 GPA
SKILLS
Content Writing
Social Media Management
Video Production
Adobe Creative Suite
Wix
Drupal
Copyediting
Campaign Development & Execution
Data Analysis & Reporting
Google Workspace
WordPress
Semrush